The company was incorporated as private limited liability company on 25th June 1959 under the name Seven-Up Ltd. On 16th May, 1960, the name was changed to Seven-Up Bottling Company Ltd. and in 1978 it became a Public Company. The name Seven-Up Bottling Company was adopted 26th November, 1991 in compliance with the provisions of the Companies and Allied Matters Act 1990.The company engages in the bottling and distribution of soft drinks which include the brands 7UP, Mirinda, Pepsi and Mountain Dew.